Eight principles of naming - Landor Associates

Eight principles of naming

By Landor Associates

  • Release Date: 2012-02-09
  • Genre: Design
  • Size: 3.21 MB

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Description

Even at the best of times, naming is a contentious and emotional business. Whether you’re naming your baby, your boat, or your brand, the process can breed nearly endless deliberation. Keep these principles in mind as you scout the perfect name.

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