Eight principles of creativity - Landor Associates

Eight principles of creativity

By Landor Associates

  • Release Date: 2012-06-17
  • Genre: Design
  • Size: 2.36 MB

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Description

It is hard to think of a human ability that has had a more profoundly positive effect on the world than creativity. This one human capacity has generated so much. It is individual and universal, intellectual as well as artful, born of inspiration and made with determination. Distinctly human but often misunderstood, creativity is fundamental to life. At Landor, it is our life’s work to constantly build our creative capabilities in service of our clients’ businesses. Here are some things we’ve learned along the way.

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