Social Media Strategy - Keith A. Quesenberry

Social Media Strategy

By Keith A. Quesenberry

  • Release Date: 2018-07-09
  • Genre: Language Arts & Disciplines
  • Size: 4.46 MB

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Social Media Strategy, Second Edition is a guide to marketing, advertising, and public relations in a world of social media-empowered consumers. The new edition emphasizes connections in all areas of integrated marketing and adds a new chapter on law. Fully updated real world examples and statistics make it a highly accessible text for students.